Comfeez® was an experimental bath tissue brand launched by Oasis Paper Company, the parent of FIORA. I designed the Comfeez logo as well as packaging and iconography to communicate product benefits.

Logo

Comfeez Logo

I designed this logo to embrace softness and comfort, which were the defining principles of the brand.

CD: Ray Sturdivant

Naturally Soft

Comfeez took pride in its environmental sustainability, so I combined the imagery of a leaf and a feather to communicate its message of natural softness.

CD: Ray Sturdivant

Packaging

Bamboo + Cotton

Comfeez paper towels were infused with bamboo and cotton to enhance softness. This icon appeared on the front of packaging to emphasize this benefit.

CD: Ray Sturdivant

Bath Tissue

I used "fluffy" bubbles and circles to embrace the logo and convey a sense of softness.

CD: Ray Sturdivant

Kitchen Towels

Our client wanted a solution to an on-pack violator, so I used bubbles to break the upper right boundary of the front panel. Various selling points or news that needed emphasis could be changed out in this area.

CD: Ray Sturdivant